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Alternative Tour2022-08-04T16:58:08+00:00

The Free Alternative Tour of Amsterdam

Reveal the real Amsterdam and its counterculture. street art and in depth drugs story from a local perspective.

Language: English
Every day: 1:30 PM
Duration: 2 hours
Start & End Of The Tour: ‘National Monument At Dam Square’
This Free Tour is tip-based. However, we have to
charge €1,50 Entertainment Tax + €0,39 booking fee per person



Booking A Tour FAQ

If I cancel my tour, is the Entertainment Tax refunded?2022-08-04T16:38:08+00:00

The Entertainment Tax is refundable until 24 hours before the start time of the cancelled tour. From the €1,89 that you pay per person, €1,50 per person will be refunded to your account. The booking fee of €0,39 per person is non-refundable.

Please note that it may take up to 10 days before you see the refund in your account. For more information, visit our Cancel & Refund Policy page.

Didn’t receive a cancellation email? Send us an email, mentioning the 4-digit order number that you received (check your email for reference). We will make sure you receive the amount to your account.

What is Entertainment Tax and why do I have to pay it?2022-07-26T09:06:00+00:00

As of the start of 2020, all tour companies have to charge Entertainment Tax for each person that walks with us. These costs are for the Municipality of Amsterdam. The costs for Entertainment Tax are €1,50 per person, additionally we charge a handling fee for online transactions of €0,39. This adds up to a total of €1,89 per person.

For more info about the Entertainment Tax, visit the page of Amsterdam Municipality.

How do I know if my booking is received?2022-07-26T11:07:39+00:00

Bookings are recorded through the following easy steps:

After choosing your date & time and entering your name & email address, you are taken to this screen:

Make sure to click on the BOOK NOW button to confirm your submission. If your booking is recorded, you will see this screen:

An email is sent to your email address for further reference.

Didn’t receive anything? There are several possibilities why this happens:

  • The email address was entered with a typo
  • The confirmation email is recognized as spam (check your spam folder!)
  • Our booking system isn’t working correctly.

No worries, your booking is surely recorded if you saw the screen above. If you wish to receive the details anyway, please send us an email.

The date is fully booked, can I still come to the tour?2022-09-07T10:25:55+00:00

Try one of our other tours, like the cultural Alternative Tour, scrumptious Food Tour, or medieval Dark Side Tour.

If a timeslot or date isn’t available on the calendar, we are fully booked. We never take more people on our tour than the allowed maximum, because we risk a hefty fine. You can always try your luck and come to the meeting point, but we can’t guarantee a spot.

Can I reserve the tour for more than 4 people?2022-09-15T16:28:58+00:00

Our booking system allows reservations for a maximum of 4 people.

The maximum allowed size of tour groups is only 15 people, which is why aim towards solo travellers and small groups. Our experience has shown us that other attendees don’t appreciate larger groups within the tour. Smaller groups keep the tour up to speed and make it easier to make new friends. We kindly ask you to respect this.

Really want to join us with your group? Book a private tour with us: https://guidedtoursamsterdam.com/


Can I change or cancel the reservation?2022-10-02T20:45:29+00:00

No problem! If you want to schedule another time for your tour, you can cancel the tour in your confirmation email through this button and apply for a refund:

You can place a new booking on your preferred date & time. We kindly ask you to make a new reservation yourself, please do not email us with the request to change or cancel your reservation. Rebooking yourself is the best way to secure a new spot and how we keep our tours free.

If you still need further assistance, send us an email.

Meeting Point

Dive Into The Real Amsterdam And Explore Its Underground Culture And Undocumented History

Amsterdam is widely known for its liberal prostitution law and soft drugs legislation, but it hasn’t always been this way. On the Alternative Tour, we tell you how a conservative Christian Amsterdam in the 1960s transformed into the open-minded ‘Magic Center of Counterculture’ as we know it today.

A Huff And A Puff Of Half-Baked History

Yes, Amsterdam coffeeshops sell more than coffee and smartshops don’t sell encyclopedias. Learn how the Amsterdam hippie movement fought for the legislation of marijuana and magic mushrooms and clear the air on the Netherlands’ hazy soft drugs policy. We will tell you the Do’s & Don’ts with available narcotics and explain the complicated answer to the question: ‘Is soft drugs legal?’.

The Bicycle As A Dutch National Symbol

Apart from windmills and wooden shoes, one of the most recognizable things associated with the Netherlands is the bicycle. Find out how hippie anti-car protests led to bike access for everyone and when cycling culture became part of Dutch DNA. 

Locate The Beating Heart Of The City In The Charming Jordaan

Since the 17th century, the Jordaan has been Amsterdam’s true civilian hub and one of the oldest neighborhoods of Amsterdam. Fall in love with its stunning canals, cute houseboats and cozy streets. Be careful: you might not want to leave!


The Alternative tour is about the recent history of Amsterdam. So from the 1950 until today. Why is Amsterdam so Liberal? Why is Marijulana legal in Amsterdam? (is it legal?) The hippie times, counter culture, Free love, Free houses, and a lot more. 

The Classic tour is the normal Free Walking tour, a tour a bit of everything, and also origen of Amsterdam. So if you have only 1 day in Amsterdam we would recommend the Free walking tour Amsterdam.(classic tour) And if you have more days, or if you are not a history lover. Do the Alternative tour, and all the other tours we have.

We start te tour from the National monument on Dam square, and from there we walk towards the Gay monument, Annefrank house, and into the beautifull Jordaan area. We walk along the prinsengracht back to the Dam square. So you don’t get lost. 

The tour is about 2 hours. This sounds long but most people are said the tour is over. It is 1 hour walking and 1 hours talking. We do not have a break in the middle, so please bring water or a drink on the tour. 

The Alternative tour is also a Free Walking tour. So you get to set the price, most people give about €10,- per person if the tour felt good. But it is all up to you we are happy with anything you can miss. 

Apart from the tipp we do have to charge €1,55 per person at the start of the tour. This is an entertainment tax for the city. More information about the tax here

Other Tours

Classic Tour

Get a total overview of more than 800 years of our city’s history on this 2-hour

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Dark Side Tour

Explore the haunted history of Amsterdam on an eerie evening tour

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Red Light District

How does it work behind the windows?

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